This film was written by Howard Collinge with collaboration from Ilegal Mezcal's creative team. Director, David Gaddie, along with DP William Rexer, shot in the East Village and Brooklyn to capture the ultimate city-by-night feel that could be anywhere and everywhere at once and features people confessing to various acts. The film calls on audiences to contribute their own Ilegal confessions. Find out how to share your story with us.
We are intrigued by what happens when people push their own boundaries or cross a line drawn by another. We applaud those who turn away or stand their ground when something confronts their dignity…which is why we want to know your story. There are stories of liberation and self-definition in everyone. These are some of the stories we found fascinating of people living by their own rules. These are their Ilegal Confessions. What is a moment in your personal history that defines you?
Confess that defining moment where you stood up, sat down or just walked your own way… #IlegalConfessions
For nearly a decade, a small group of artists, musicians, writers and travelers have been drinking Ilegal Mezcal, a spirit with a history that includes smuggling and weeklong parties in a clandestine bar in Guatemala. Most were following a path without a back up plan, living by a code they set for themselves, some just passing trough … They took Ilegal Mezcal and friendships back–and-forth across many borders, and told their stories….
Ilegal has been described as the rock & roll brand of a very fine booze. We have never exactly played by industry rules. It's not really our style. We’ve ruffled a few feathers along the way. For starters we never intended to create a liquor brand, rather we were creating a great bar and stirring things up a bit with a spirit we love combined with music, art and the written word. Out of that somehow a brand was born. We have a small budget and do not have anyone shaping our image or telling us how we should do things. Which is why this is not so much an ad campaign as it is a social experiment focusing on that Outlaw lurking within us… The Outlaw in the sense of one embracing their own inner self, song, scream, beauty…
Intrigued by what happens when people push their own boundaries or cross a line drawn by another. In the belief that there are stories of liberation and self-definition in everyone. The confessions project calls on the people to share their confessions online using the hashtag #IlegalConfessions. The end result is a completely spontaneous and original set of stories that span continents. Which is why we want to know your story. Confess a defining moment where you stood up, sat down or just walked your own way....
For every confession shared, Ilegal Mezcal will be donating $1 to charity. For the month of June & July the charity we will be working with is The Young Leaders at The Center. Below are some of the other organizations that Ilegal Mezcal is proud to support.
Dear Chick-Fil-A; New York, NY Image 1 & 2
Marriage Equality; New York, NY Image 3 & 4
Follow the Rabbits; Art District, Los Angeles Image 4, 5 & 6